Digital Marketing Glossary

Digital Marketing Glossary

301 Redirect

302 Redirect

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A/A Testing

A/B Testing

A/B/N Testing

Abandonment

Above the Fold

Account Based Marketing

Ad Copy

Ad Extensions

Ad Group

Ad Network

Ad Rank

Advertising

Affiliate Marketing

Alt Text

Anchor Text

App Marketing

Application Programming Interface (API)

Average Order Value (AOV)

B2B (Business-to-Business)

B2C (Business-to-Consumer)

Backlinks

Below the Fold

Black Hat SEO

Blog Marketing

Bounce Rate

Brand Marketing

Brianna – Glossary

Broad Match

Browser Caching

Buzz Marketing

Call-to-Action

Campaign

CAN-SPAM

Canonical Tag

Channel Marketing

Churn Rate

Click Through Rate (CTR)

Click-Through Rate

Closed-Loop Marketing

Content Delivery Network (CDN)

Content Management System (CMS)

Content Marketing

Conversion

Conversion Path

Conversion Rate

Conversion Rate Optimization (CRO)

Cost per Acquisition (CPA)

Cost-per-Lead (CPL)

Cross Channel Marketing

Crowdsourcing

Customer Acquisition Cost (CAC)

Customer Relationship Management (CRM)

Data-Driven Marketing

Decision Fatigue

Digital Marketing

Duplicate Content

Email Marketing

Engagement Rate

Exact Match

Experience Optimization

Experiential Marketing

Feature Flag

Geo-Fencing

Green Marketing

Growth Hacking

Hashtag

Headline Testing

Heatmap

Hero Image

Hypertext Markup Language (HTML)

Inbound Link

Inbound Marketing

Infographic

Information Scent

Integrated Marketing

Integrated Marketing Communications

International Marketing

JavaScript

Key Performance Indicator (KPI)

Keyword

Keyword Density

Keyword Stuffing

Landing Page

Landing Page Optimization

Lead Generation

Lead Nurturing

Lifetime Value (LTV)

Link Building

Link Juice

Long-Tail Keyword

Market Segmentation

Marketing Advantage

Marketing Agility

Marketing Automation

Marketing Funnel

Marketing Mix

Marketing Proposal