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Cross Channel Marketing

What is Cross Channel Marketing

Definition

Cross Channel Marketing is a practice that integrates the use of all available channels and devices to connect and engage with customers. It involves promoting the same message or campaign across multiple channels or media formats, such as a website, television, an in-person event, online ads, and so forth.
Flat Elements 17

72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing.