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What is Geo-Fencing

Definition

The practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Once this virtual barrier is established, marketers are able to send a text message, email alert, or app notification when a mobile device enters the defined area.
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There is no doubt that hyper-targeted, location-based marketing is going to be the next big thing in digital marketing. Now is the time to get started.