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Integrated Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.
Many businesses neglect integrated marketing communications altogether; and the result is often an inconsistent, unorganized message that doesn’t create any kind of experience for the consumer.
https://www.business2community.com/integrated-marketing/5-reasons-why-you-need-an-integrated-marketing-communications-strategy-02123959

Resources

Glossary Topics