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A/B Testing

A/B testing (also known as split testing or buckettesting) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
“66% of companies test multiple landing pages on their website. Only 13% of those businesses believe they are doing that testing well.”
https://blog.wishpond.com/post/67761781022/7-landing-page-mistakes-that-are-costing-you-conversions

Resources

Glossary Topics