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Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)

Definition

In internet marketing, and web analytics conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page. It is commonly referred to as CRO.
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People are searching Google for the phrase “conversion rate optimization” more than ever before. This also explains why on an average, companies are spending as much as $2,000 a month on CRO tools.

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