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In internet marketing, and web analytics conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web page. It is commonly referred to as CRO.
People are searching Google for the phrase “conversion rate optimization” more than ever before. This also explains why on an average, companies are spending as much as $2,000 a month on CRO tools.