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International Marketing

International Marketing is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders.
“The foremost decision that any company has to make is whether to go international or not, the company may not want to globalize because of its huge market share in the domestic market and do not want to learn the new laws and rules of the international market.”
https://businessjargons.com/international-marketing.html

Resources

Glossary Topics