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What is App Marketing

Definition

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices. App marketing aims to attract the largest possible number of users for an app or widget and thereby generate revenue.
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"In only two years, app store consumer spending increased by 75 percent to $101 billion worldwide"

https://www.appannie.com/en/insights/market-data/the-state-of-mobile-2019/ Tweet
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