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What is Broad Match

Definition

In PPC ads, broad match is a setting that lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, or other relevant variations. Broad match keywords help you reach the widest audience.
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More than 85 percent of all long-tail conversions come from broad match keywords.

Matt Lawson, Search Engine Land Tweet
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