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SEM & PPC
Glossary Topics: SEM & PPC
Click-Through Rate
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Viewable Impression
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Sales Funnel
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Remarketing
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PPC (Pay-Per-Click)
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Revenue Per Visitor (RPV)
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Negative Keyword
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Long-Tail Keyword
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Experience Optimization
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Geo-Fencing
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Phrase Match
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Broad Match
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