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SEM & PPC

Glossary Topics: SEM & PPC

Glossary Topics

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Click-Through Rate

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Viewable Impression

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Sales Funnel

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Remarketing

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PPC (Pay-Per-Click)

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Revenue Per Visitor (RPV)

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Negative Keyword

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Long-Tail Keyword

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Experience Optimization

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Geo-Fencing

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Phrase Match

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Broad Match

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