Plans & Pricing

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What is Heatmap

Definition

A representation of data in the form of a map or diagram in which data values are represented as colors. In digital marketing, heat maps may be used to monitor user behavior on websites by tracking where users click or how far they scroll.
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A heat map can tell you a lot about how people behave. When you know how your users behave, you can design in a way to drive up conversions.