Account Based Marketing

Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
“Account-based marketing is thinking of the account as a market of one. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders.” – Nick Panayi, Head of Digital Marketing and Global Brand, CSC
https://blog.strategic-ic.co.uk/account-based-marketing-stats

Resources

Glossary Topics