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Average Order Value (AOV)

The average dollar amount spent each time an order is placed on a website or mobile app. The Average Order Value is an important metric for e-commerce stores as it can provide insight for business decisions such as an advertising budget or product pricing.
Increasing average order value is one of the most important metrics to track for any retailer. It’s how you can offset customer acquisition costs to reduce your payback period and increase ROI, which means you can accelerate your path to profitability or put more money into advertising and product development.
Casey Armstrong, CMO at ShipBob


Glossary Topics