White Aelieve Logo HorizontalArtboard 1
Menu
Search Aelieve
Login
Build Your Plan
Digital Marketing Glossary
Take Quiz
Subscribe to the Glossary
Suggest a Term

Cost per Acquisition (CPA)

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on skype
Share on email

What is Cost per Acquisition (CPA)

DEFINITION

Cost per acquisition (CPA), also known as cost per action, pay per acquisition (PPA) and cost per conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
USER ANALYSIS

The Legal sector has the highest cost per acquisition at $200.16. The Travel and Tourism sector has the lowest cost per acquisition at $18.01. Machine learning had the biggest impact on the Fitness and Recreation sector, reducing CPA by 68%, and Automotive, reducing CPA by 67%.

https://www.acquisio.com/blog/innovation/google-adwords-industry-benchmarks-2018-infographic/ Tweet
RESOURCES
More Terms
What The Next Step?
Talk With A Visionary
Build Your Plan
Get Started

Request Proposal

Build Your Plan

Schedule An Appointment

  • Company
  • Plans
  • Expertise
  • Insights
  • Connect
Company

Contact Us

Our Process

Our Work

Testimonials

Partner Program

Partner Portal

Plans

Brand Identity

Web Presence

Cloud Hosting

Reputation Management

Digital Advertising

Conversion Optimization

Search Engine Optimzation

Media Production

Social Media Marketing

Content Marketing

Expertise

Branding & Design

Web & Software Development

Digital Advertising

Reputation Management

Search Engine Optimzation

Conversion Optimization

Media Production

Social Media Marketing

Insights

Apparel

Automotive

Beauty & Fashion

Career & Education

Electronics

Entertainment

Food & Beverage

Finance

Gambling

Gaming

Health & Fitness

Hobbies & Leisure

Home & Garden

Industrial

Law & Government

Management

News Media

Occasions & Gifts

Online Communities

Outdoors & Hunting

People & Society

Pets & Animals

Publishing

Reference

Shopping & Retail

Science & Math

Sports & Athletics

Traveling

Telecom & Internet

XXX

Connect With Aelieve

Aelieve on Facebook

Aelieve on Twitter

Aelieve on Instagram

Aelieve on Google

Aelieve on Pinterest

Aelieve on LinkedIn

Aelieve on Youtube

Aelieve on Tumblr

Aelieve on Yelp