Cost per Acquisition (CPA)

Cost per acquisition (CPA), also known as cost per action, pay per acquisition (PPA) and cost per conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)

The Legal sector has the highest cost per acquisition at $200.16. The Travel and Tourism sector has the lowest cost per acquisition at $18.01. Machine learning had the biggest impact on the Fitness and Recreation sector, reducing CPA by 68%, and Automotive, reducing CPA by 67%.

https://www.acquisio.com/blog/innovation/google-adwords-industry-benchmarks-2018-infographic/

Cost per Acquisition (CPA)

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