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Click Through Rate (CTR)

What is Click Through Rate (CTR)

Definition

Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns
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Basically, a higher CTR can improve the return on investment (ROI) for your PPC campaign.

Basically, a higher CTR can improve the return on investment (ROI) for your PPC campaign. Here are some of the reasons that show the importance of CTR for PPC. Tweet