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Engagement Rate

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.
“Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.”
https://sproutsocial.com/insights/social-media-statistics/

Resources

Glossary Topics