Green Marketing

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in an environmentally friendly way, such as: Being manufactured in a sustainable fashion.
“Roughly half the population consider a company’s environmental reputation as they make product choices.”
https://www.greenbiz.com/blog/2012/08/20/good-deeds-be-rewarded

Resources

Glossary Topics