GreyIcon 25px


A series of activities used in marketing to achieve a defined goal such as bringing a new product to market, gaining customers, promoting brand awareness, or marketing in a new channel. The goal often includes a time frame.
Identify your target persona. Be specific. Learn where this consumer is on social. Create a campaign that speaks to your target persona and design the campaign for the right platform.
Judy Herbst, Worthy Inc


Glossary Topics