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What is Data-Driven Marketing

Definition

Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts.
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"Although there are many reasons why companies use data-driven marketing, more often than not, its intended goal is to enhance and personalize the customer experience."

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