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Experience Optimization

What is Experience Optimization

Definition

Experience Optimization (EXO) is the ongoing process of understanding your customers and providing the best possible experience for them across all touch points. … The goal of Experience Optimization is to discover the best experience for every customer.
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It’s critical to know what motivates your customers to engage with your brand at any particular touch point. Whether they’re a first-time visitor or a returning customer, you must gain an understanding of their habits and behaviors in order to move the needle on the overall experience.

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