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Experience Optimization

Experience Optimization (EXO) is the ongoing process of understanding your customers and providing the best possible experience for them across all touch points. … The goal of Experience Optimization is to discover the best experience for every customer.
It’s critical to know what motivates your customers to engage with your brand at any particular touch point. Whether they’re a first-time visitor or a returning customer, you must gain an understanding of their habits and behaviors in order to move the needle on the overall experience.


Glossary Topics