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Landing Page

In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
Only 52% of companies and agencies that use landing pages will test them to find ways to improve conversions. Roughly 75% of businesses have problems finding suitable expertise for optimizing their landing page copy.


Glossary Topics