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Crowdsourcing

The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.
“Millennials value the opportunity to connect, collaborate, and create content for rewarding crowdsourcing opportunities like Doritos ‘Crash the Super Bowl Campaign’ and Apple ‘Shot on iPhone Campaign,” -Chelsea Krost
ChelseaKrost.com

Resources

Glossary Topics