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B2B (Business-to-Business)

What is B2B (Business-to-Business)

Definition

B2B (business-to-business), is the exchange of products, services or information between businesses, rather than between businesses and consumers.
Flat Elements 18

Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. (Accenture, 2018)

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