When a patient clicks on your website, they shouldn’t feel like a stranger in a strange land—they should feel like they’ve been there before, and they know exactly where to go.

That’s what truly great web design does.  It keeps patients engaged enough to stay on page, but secure enough so that they feel they know where they’re going.  All of this is underpinned by airtight site architecture that keeps the entire operation running smoothly and soundly, with no hiccups along the way. 

Our award-winning designers and developers create websites that are fulfill these two needs.  With a site that is both functional and aesthetic, your patients will be able to easily find their way around and book appointments, while also experiencing a visual presentation of your practice that familiarizes them with who you are as a practitioner before they’ve even stepped in the door. 

Search engines are Darwinian mechanisms of digital evolution that promote only the fastest, strongest, and/or most adaptable sites that meet their criteria to the top of the list.  

What does that mean for your orthopedic practice? 

It means that if a website isn’t built to run fast, provide valuable and unique information, and designed with the possibility of change in mind, it won’t show up on the first page of the search results.  And if you’re not on that first page, your chances of increasing patient volume plummet dramatically.

That’s why we’re here to help.  Our agency provides you with a team of search engine optimization (SEO) specialists who will help adapt your existing content, as well as create new content, that ranks well in search.  We’ll also boost your website’s load time, and implement best SEO practices on the backend to drive your further up in the rankings, making you more and more visible to future patients.

Social media currently has 4.7 billion followers.  And the number is growing every day.  

Unlike other industries, social media marketing for an orthopedic practice may seem superfluous, and that assumption is not incorrect.  You won’t be posting about daily specials on your Instagram like a restaurant, or using Twitter to generate memetic interest like major brands.

But many of your returning patients, and many potential ones, use social media every day.  Establishing an effective presence on those channels is a key strategy to engaging with them on familiar levels, and keeping up an on-going relationship with them as you grow.

Our orthopedic social marketing services provides you with social media managers and graphic designers from Day One.  These professionals will help you craft effective social campaigns that make your practice a more approachable presence on the social channels of your choice, from Facebook, to Twitter, to LinkedIn, and more.  Afterwards, you can use the presence on these channels to talk about important health topics, make posts regarding updates to your practice’s operations, announce new physicians or treatments, and any other service or value you provide.

You know those links you see sometimes at the top of Google Search results that have a banner that reads “Ad”?  

Well, those are paid search, or PPC, advertisements, and they’re one of the many forms of paid digital advertising.  PPC advertising for orthopedic practices is an incredibly effective digital strategy that can integrate into search results, websites, and social channels.  

These advertisements are crucial to generating immediate engagement from potential patients.  Our digital ads specialists will work with you one-on-one to craft a PPC campaign that covers Google Search, social media channels, and even video platforms.  These ads will provide valuable information to these patients such as who you are, what your practice does, and how they can book an appointment right then and there.

Think of the Internet as one big social club that never closes.  When people first catch a glimpse of you online, one of the first things they’ll do is see what other people have to say about you before they decide whether or not they’re going to engage.  

If you want them to engage, you need three major things:

• Good word-of-mouth, via visible Google Reviews 
• Organized listings, so they know where to find you and what your services are 
• Submission to online search engine directories 

Our agency can provide your practice with online reputation managers who will boost your good reviews, organize your search results presentation, and get you submitted so that you can show up and give a stellar first impression to the patients who need you most.