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McDonald Optical

We built McDonald Optical a website that maintained its brand identity of over 65+ years while adding modern functionality, like appointment forms, an eyeglasses catalog, and a list of eye care services.
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Conversion Rate
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Rank increase (3 mos)
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Iowa City, IA

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McDonald Optical overview.

McDonald Optical is a high-quality eyeglasses store and eye doctor that has been a fixture of the Iowa City small business community for over sixty-five years. McDonald offers everything from regular eyeglasses, contacts, sunglasses, and more, plus expert services from experienced local eye doctors.
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Our marketing approach.

Because of McDonald Optical’s longstanding presence within the community, along with its extensive list of services, the website had to balance multiple functional applications—including booking sheets for appointments, product catalogs, and resource pages for the various eye care treatments the store offers.

Our Leading Digital Marketing Work

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Increase in Site Visitors

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