Nonprofit Digital Marketing Pricing in 2022
How much does Nonprofit digital marketing cost in 2022? Keep reading to find out.
that Nonprofit digital marketing can cost between $20,000 and $2 million a year?
That’s a significant portion of any individual or organization’s budget—and for good reason. Well-crafted digital marketing services can increase giving, turn outdated sites into modern machines that keep people engaged and informed, and get the word out about your mission and who you help.
With marketing services from Aelieve Digital Marketing, your nonprofit has a chance to make a real impact for your donors, members, and volunteers, and cement your presence in your local community for years to come.
Below, you’ll find more information on digital marketing, what average market rates run for services, and what our pricing is as well, plus so much more.
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Digital Excellence Awards
The average cost of Nonprofit digital marketing in 2022.
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Three Models of Nonprofit Digital Marketing
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What is Nonprofit digital marketing?
Digital marketing is a term used to describe a holistic array of services that help businesses and organizations create a presence online. These include Search Engine Optimization (SEO), Web Design, Social Media Marketing, Pay-Per-Click (PPC) Advertising, and more.
Small business
7-8%
Mid-sized business
10%
Enterprise business
15%
Depending on the size of your organization, as well as the industry you’re positioned within, the actual amount spent on your digital marketing is subject to vary.
Website Design, Development, Speed Optimization
25%
Web Hosting, Security, and Support
3%
Search Engine Optimization (SEO)
5%
Local SEO and Listings Management
15%
Paid Ad Budgeting
30%
Search Advertising
5%
Social Advertising
5%
Social Media and Content Marketing
5%
Email Marketing
3%
Conversion Rate Optimization (CRO) Services
4%
Related Nonprofit marketing pricing guides.
Select a related pricing guide to learn more about a specific service.
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Nonprofit Social Media Pricing Guide
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Three models of Nonprofit digital marketing pricing
Nonprofit digital marketing, or digital marketing in general, comes available in three different channels: freelance, internal, and agency work. Each of these vary in terms of cost and quality, so it’s important to have an idea what their difference are before you decide to pick which one works best for you.
Freelance
Average Example Hourly Cost: $15 – $45/hour.
There are tens of thousands of freelance digital marketers working across the internet right now. Some of the more common places to find them are marketplace sites such as Upwork or Fiverr. They are often the least expensive digital marketing channel, but the quality of work is highly variable and their rates are subject to significant fluctuation.
Pros:
- Initially cost-effective
- Wide pool of experience and talent to pull from
- Can be uniquely motivated
Cons:
- Back-and-forth communication that can slow down project completion
- Less liability and accountability
- Extra effort has to be put into ensuring project/client-specific SOPs are followed
Internal
Annual Example Internal Team Cost:
Internal digital marketing can be a no-brainer for some companies, as the ability to craft your own brand from inside your organization is highly attractive. But keep in mind—this option is only available to those who have the resources to pay for a full digital marketing outfit, like the example team below.
Example Marketing Team:
- Senior Marketing Manager: $118,796/yr – $155,433/yr
- Senior Content Strategist: $86,023/yr – $103,089/yr
- Project Manager: $74,441/yr – $94,673/yr
- Senior Front End Web Developer: $111,159/yr – $141,827/yr
- Copywriting: $61,977/yr – $71,500/yr
- Mid-level Visual Designer: $71,910/yr – $89,861/yr
- SEO Specialist: $51,178/yr – $78,000/yr
- Social Media Specialist: $56,090/yr – $45,817/yr
- PPC/Paid Ad Specialist: $45,638/yr – $62,092/yr
Pros:
- Full control over the development of campaigns
- Quick communication with the marketing team
- Able to match the brand with incredible precision
Cons:
- Training can be a significant investment of 6+ months
- Accountability is limited to the scope of the team
- Lack of a hyper-competitive space can decrease innovation
Agency
A digital marketing agency is a third-party group hired by an individual or business to create an online marketing campaign or strategy. While agencies can seem initially expensive, they pay their worth in quality of work, reliability, and experience.
Example Digital Marketing Service Price Ranges:
Brand Identity & Creative Work: $5,000 – $90,000+ *
Website Design, Development, Speed Optimization: $2,000 – $150,000+ *
Web Hosting, Security, Maintenance, Support: $1,700 – $6,600+/year *
Search Engine Optimization (SEO): $500 – $1 million+/month *
Paid Ad Budget: $1,000+/month
Ad Management: $1,000 – $10,00+/month
Social Media & Content Marketing: $2,000+/month
Email Marketing: $300+/month
CRO Services: 800+/month
Pros:
- Guaranteed quality
- Dedicated professionals
- Cost-effective in the long-term
Cons:
- Not as easy to sign on with as freelancers
- May be more “big-picture” than internal team
- Often deals with multiple clients
What determines the cost of your Nonprofit marketing?
Nonprofit marketing is a large market, with a wide range of pricing options. For most organizations, a large portion of how they determine the budget and/or cost for their marketing is by understanding and deciding which marketing route to work with, an agency, internal marketing, or a freelancer.
Below, we’ve detailed out each–highlighting the possible pros & cons of each.
Agency
Marketing agencies, such as Aelieve Digital Marketing, are companies that are well-equipped to take care of all of the marketing needs for your organization. Nonprofit marketing agencies are packed full of marketing professionals and most of the time, have access to resources that can really elevate a clinic’s marketing strategy.
Pro: Experienced team of professionals who are well-versed in providing top-notch & quality nonprofit marketing services.
Con: Quality work can sometimes be more expensive than other nonprofit marketing options.
Average Cost: $5,000-$20,000 per project
Classified as DIFY (Do It For You), or services that a third party provides with little action required on the part of the client.
Internal
Internal marketing is the act of hiring someone within your own organization to manage the marketing tasks. Internal marketing can be beneficial in the way that the person can understand the practice, brand, values & services well.
Pro: Person doing the marketing that has an in-depth understanding of the practice–services, values, and the brand, which can produce solid results.
Con: Finding someone to take on the role, as well as having adequate marketing knowledge can be a struggle for some nonprofit organizations.
Average Cost: $60,000 or more per year (equivalent to hiring a new employee)
Classified as DIY (Do It Yourself), or services that are in-house provided, with no outside assistance.
Freelance
Freelance nonprofit marketing is when your clinic hires an independent person to run your marketing. Freelance marketing can be cost-effective but can lack the structure that an agency provides regarding timelines and resource accessibility.
Pro: Can be a cost-effective option.
Con: Might not have access to all of the top software available or be as well-versed as an agency.
Average cost: $50-$200 per hour (or more) depending on experience.
Classified as DIWY (Do It With You), or services provided from a third-party source that requires action from the client consistently.
What to look for when researching Nonprofit digital marketing costs
As you research online marketing’s costs, pay attention to these three critical factors:
Freelance
Freelancers will most likely have the least amount of documentation when it comes to the work they’ve done, which can make it difficult to evaluate how cost effective they might be for your marketing needs. There are, however, a few items to consider that can help you decide:
- Reviews: Many freelance work sites have an opportunity for customers to leave a review or rating for freelancers. Check these before you make your decision on who to pick for your work.
- Portfolio: One of the most valuable assets in a freelancer’s arsenal is their portfolio, and most make them readily available on their working profiles for clients to browse.
- One-On-One Meeting: Freelancers are used to prospective clients wanting a preliminary meeting before they engage. Don’t be afraid to reach out and see what the freelancer is like one-on-one in a short call.
Internal
Internal marketing teams will be the easiest to register whether or not the cost is adding up to proposed benefits. A couple ways you’ll have to examine this are:
- Internal Analytics: Your marketing team should have some system of analytics that is accessible to you, so you can monitor their performance and spot weak points and strength areas.
- Customer Response To Brand: One of the most effective ways to tell if your team is doing their job is the customer response—do people receive your brand more positively online? Do they talk about it more? Have you heard about it from people you didn’t think you would? These are all signs of a positive contribution from an internal marketing team.
- ROI: At the end of the day, is what you’re putting in to your internal marketing team being covered by the business they’ve managed to generate through their efforts?
Agency
Digital marketing agencies are usually the most highly-documented group out of the three, and often have extensive resources for clients to browse before they make their decision, such as:
- Case Studies: Many agencies have case studies across a variety of industries that demonstrate specific campaigns or strategies and how they managed to increase business within a given vertical.
- Reviews: Any agency worth their salt has a library of reviews, not just for themselves, but for the websites or campaigns they’ve worked on, too.
- Past Websites: This is the best measure of any agency’s ability—what do their websites look like, and how do they run?
What services does Nonprofit digital marketing include?
In reality, there are dozens of digital marketing services, but most fall under five main service branches that include:
Search Engine Optimization (SEO)
SEO or search engine optimization is the process of researching & implementing industry-based keywords that Google recognizes, in your website’s copy. By doing this your website becomes more accessible to your donors, volunteers, and members–meaning that you’re not only easier to find, but able to be more prevalent within your community.
Web Design
Holistic and stunning nonprofits web design services can elevate your website through things such as strong hosting & security to beautiful graphics and pictures. Ensuring that your website runs smoothly for your visitors as well as looks engaging, is a top priority when it comes to showcasing your organization in the best way.
Social Media Marketing
Social media can be a great tool for nonprofits to be able to humanize their brand while also connecting with the people who need them most. Social media management and marketing for orthopedics can showcase a nonprofit’s mission, services, and giving levels in a way that is digestible and often engaging for those who would like to patronize them.
Reputation Management
You care for the people you serve–which means being able to listen to what they think is an important value for your orthopedic practice. Through our nonprofit reputation management services, you’ll be able to, in real time, respond and see what people are saying about your organization.
PPC Advertising
Nonprofit PPC or pay-per-click advertising is an important resource for organizations wanting to expand the reach of their mission quickly. PPC advertising is where advertisers pay a fee each time an ad is clicked on. This could be in an SMS message, an email, in search results, in front of videos, or on a different or corresponding website. This means that your nonprofit has a chance to reach more people than ever before, with just one click!
Compared your practice’s website performance to others in your industry!
Check out a few of our related case studies and how we have grown their practice.
Brett Huff
FAQ's about digital marketing pricing.
It depends on who provides it and what industry the services are rendered for, but digital marketing can cost between $35,000 and $145,000/year.
There are many different ways to schedule digital marketing service payments, but some common ones include hourly, monthly, and project-based timelines.
All this depends on your specific needs, but if you’re looking for someone who can provide holistic services with minimal relative cost and maximal high-quality output, a digital marketing agency is the best way to go. They provide top-quality services, possess significant experience, and can dedicate more time and attention to your needs than freelancers, or even an internal team.
Aelieve Nonprofit pricing tables:
Our pricing structure is comprehensive and based on years of market research and experience. Reach out to us for more detailed information on our pricing for the services you need.
Web Design
From $3,999
Search Engine Optimization (SEO)
From $499/mo
Review Management
From $55/mo
Listings Management
From $149/mo
Social Media Marketing
From $1,200/mo
PPC Advertising
From $349/mo
Aelieve Values
Our values define who we are, and we carry them with us every day, for every client.
Genuinely care for who you help as a person, not just a business relationship.
You get what you give.
There’s always another way to do something—find it.
You’ve got one shot—how will they remember you?
Start your Nonprofit marketing strategy today!
Trying to put your nonprofit online can be a struggle—not anymore.
Aelieve Digital Marketing can provide top nonprofit digital marketing services at cost-effective price points that deliver high-quality services without breaking the bank.
Get in touch with our top digital marketing specialists today, and start the process of putting your organization online in the way it was mean to be.