The importance of speed optimization for a website and its webpages.
Speed optimization for a website and its webpages is important for search engine rankings and the user experience. Google has indicated that page speed is one of the main factors that makes up their search algorithm. With speed optimized, visitors are likely to stay on a site longer because speed is a large component of the user experience. When speed is optimized, conversions are optimized, and business is good.
The Key Benefits of Speed Optimization
Better user experience, enhanced search ratings, reduced bounce rates and enables you to out-perform your competitors.
Key factors of slow load time on web pages.
The following is a list of key factors that result in your webpages having a slow load time which can have a negative impact on user experience.
Sloppy HTML Code
By having messy HTML code on the back end of your site, you ensure that it won’t load as fast as you would want it to. Best practice would be to make sure there are no extra tags and everything is properly referenced.
Massive Graphics
Graphics are a vital element to the user experience of your web page. However, large photos and videos can bog down your site and cause it to load slowly. Make sure to optimize all of your graphics.
Excessive Redirects
When you replace all of your links to an older web page to reference a new one, your website takes a lot of time to reference the files which essentially causes each link to load twice.
Server Location
At Aelieve, we place our websites on multiple servers around the country to ensure they load as fast as possible and don’t have to search for faraway servers. The closer the location of your server is, the faster the page will load.
Speed optimization broken down by frequently asked questions.
What is speed optimization?
Speed optimization is the field of knowledge about how to increase how fast your website loads. Web speed or page speed has to do with how quickly web pages are downloaded and displayed on the user’s browser.
Why is speed optimization important?
Website speed optimization is a must. When a site loads quickly, it satisfies both users and search engines. Users want sites to load quickly because it’s more appealing to them. The same goes for Google. When a website is fast, it’s an attractive choice for everyone.
How can I find good speed optimization services?
You just found them! Aelieve Digital Marketing offers speed optimization services that will take your website to lightspeed. Reach out to us today!
