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Learn More About UX & Conversion Optimization

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Let's optimize your digital experience.

All of the traffic in the world means nothing if it’s not converting into paying customers, sales, or clients. 

Optimizing your conversion rate is an essential part of digital marketing. Increase the percentage of your website visitors who turn into leads. Make your web pages more relevant to visitors and increase customer trust with multiple forms of optimization.

Some parts of conversion optimization you should know about.

A&B Testing

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Some key activities include: advertisements, landing pages and email marketing campaigns.

Google Tag Manager

The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.   You can add and update Google AdWords tags, Google Analytics tags, DoubleClick Floodlight tags and many non-Google third-party tags directly from Google Tag Manager, instead of editing site code.  This reduces errors, frees you from having to involve a webmaster, and allows you to deploy tags on your site quickly.

Some key activities include: tags (a snippet of code added to a page), triggers (defines when and where tags are executed), and variables (used to receive or store information to be used by tags and triggers).

Heat Mapping

A heat map is more than just ‘eye candy.’ It’s an extremely insightful tool as long as you know what you are looking for (read more about understanding heatmaps if you need a refresher). 

To help you get there, the Aelieve team put together a run of multiple tests that will give us simple and actionable ways to improve your site pages.

Some key activities include: link tests, distraction tests, information tests, fold tests, header tests, device tests, depth tests and engagement tests.

Design Feedback

Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.

Some key activities include: feedback with context, visual feedback dashboard, sentiment monitoring across all pages, recruit participants directly, give visitors a voice and learn what works.

Personalized Targeting

Deliver personalized experiences in under 20 milliseconds. This means you can target visitors during a current session based on in-session behaviors, such as active time spent viewing a product or overall engagement with content in a particular solution area.

Some key activities include: customer segmentation, audience collected insight, maximizing experience and targeting the right customers.

Call Analytics

We place a unique phone number on an offline campaign to see which phone leads originated from that campaign then review the online or offline analytics and conversions to fully understand the successes of each campaign.

Being able to track successes back to campaigns will help you make important decisions like expanding or shutting down a campaign, or optimizing for better performance. 

Here are several examples of how online and offline analytics can be tracked: Google AdWords PPC, Internet call tracking, Yahoo & Bing PPC, organic search results, directory websites, Facebook pages, web referrals, yellow pages, call tracking, direct mail and more.

Screen Recordings

Eliminate guesswork with Recordings of real visitor behavior on your site.  By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Some key activities include: session replays, tag recordings, shareable recordings, filter recordings and suppress keystrokes and text.

Funnel Analytics

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site. Customize the site experience for each segment of your customers. 

With Optimize, you can choose which of your website visitors you want to be included in your site experiment.


Build your responsive surveys using an easy editor, collect responses in real-time from any device, and distribute your surveys using web links, emails, or invite your visitors just before they abandon your site to uncover their objections or concerns.

Some key activities include: cross-device surveys, multiple question types, easily invite site users and visualize results per question.

Form Field Reports

Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

Some key activities include: visualizing form and field engagement, identifying problematic fields and viewing drop-offs and submission statistics.

UX & conversion rate optimization breakdown.

What is UX conversion optimization?

User Experience (UX) is what a potential user or customer feels or experiences when they interact with an online platform.  This experience can be facilitated through websites, applications, marketing materials, social media channels, and more.

Why is UX conversion optimization important?

If your users don’t find your website, app, or even their interactions with your social media profiles accessible or enjoyable, your brand is practically dead in the water.  In the modern era, with so many people competing for attention, those who offer the best user experiences are the ones who win out overall.

How can I find good UX conversion optimization services?

Right here.  Aelieve Digital Marketing can offer you top-notch web designers who will build out a brand new look for your business.  Contact us today!

Reaching our expectations is an understatement. They did that, plus so much more. They have taken our online presence at Thompson & Company Salon Parlor to a new level.
Bobby Thompson
Owner • Thompson & Co.
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