Funnel Vision
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A & B Testing
- Ads
- Landing Pages
- Email Marketing
Google Tags
The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small. You can add and update Google AdWords tags, Google Analytics tags, DoubleClick Floodlight tags and many non-Google third-party tags directly from Google Tag Manager, instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to deploy tags on your site quickly.
- Tag: A snippet of code (usually JavaScript) added to a page.
- Triggers: Defines when and where tags are executed
- Variables: Used to receive or store information to be used by tags and triggers.
Heat Mapping
- Link Tests
- Distraction Tests
- Information Tests
- Device Tests
- Depth Tests
- Engagement Tests
- Fold Test
- Header Test
Surveys
- Cross-device surveys
- Multiple question types including NPS
- Easily invite site visitors to participate
- Visualize results per question
Design Feedback
- Feedback with context
- Visual feedback dashboard
- Sentiment monitoring across all pages
- Recruit participants directly from your site
Advanced Analytics
- Audience Demographics
- Intelligence and Anomaly Detection
- Multi-Touch Attribution
- Predictive Analytics
- Remarketing Integrations
- Mobile App Reporting
- Real-Time Reporting
- Segmentation
- Visualization and Monitoring
Form Field Report
- Visualize form and field engagement
- Identify problematic fields
- View drop-offs and submission stats
Weekly Reporting
- Customized
- Social Media
- Search Engine Marketing
- Email Marketing
- Reviews
- Search Engine Optimization
Call & Voice Analytics
We place a unique phone number on an offline campaign to see which phone leads originated from that campaign then review the online or offline analytics and conversions to fully understand the successes of each campaign. This allows you to completely tailor your marketing strategies based on real results. Being able to track successes back to campaigns will help you make important decisions like expanding or shutting down a campaign, or optimizing for better performance. Here are some several examples of how online and offline analytics can be tracked:
- Internet Call Tracking
- Google Adwords PPC
- Yahoo & Bing PPC
- Organic Search Results
- Directory Websites
- Facebook Pages
- Web Referrals
- Offline Call Tracking
- Yellow Pages
- Direct Mail
- Print Ads
- TV & Radio Commercials
- Flyers and Brochures
- Billboards
Conversion Funnel
- Define steps
- Tests Versions
- Personalize
Screen Recordings
See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.
- Replay sessions of real site visitors.
- Tag Recordings
- View user actions
- Share Recordings with anyone
- Easily filter your Recordings
- Suppress keystrokes and text
Personalization Targeting
- Customer Segmentation
- Audience Collected Insight Over Time
- Maximize Experiances