The Art Of Optimization
A & B Testing
The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small. You can add and update Google AdWords tags, Google Analytics tags, DoubleClick Floodlight tags and many non-Google third-party tags directly from Google Tag Manager, instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to deploy tags on your site quickly.
See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.
Call & Voice Analytics
We place a unique phone number on an offline campaign to see which phone leads originated from that campaign then review the online or offline analytics and conversions to fully understand the successes of each campaign. This allows you to completely tailor your marketing strategies based on real results. Being able to track successes back to campaigns will help you make important decisions like expanding or shutting down a campaign, or optimizing for better performance. Here are some several examples of how online and offline analytics can be tracked: