Schema markup helps your customers find your information.
Schema HTML tags are added to a page to express exactly what is on the page and how the information should be displayed in search engine snippets.
Schema can be added directly to the HTML code of a web page to provide the crawlers with more information. The tags enhance how search engines read and interpret a web page.
Schema tags give search engines precise information about a website’s web pages that can be used to display important information about a business in search engines results pages.
The Benefits of Schema Markup
More than anything, it tells search engines who you are, what you do, and where you are. It also helps users find your hours and your work.
What should you mark up with Schema HTML Tags?
When you let us handle your SEO, we will ensure you are following best practices by marking up the following components of your brand.
Events
Users will be able to discover your upcoming events through Google search if you mark up your events.
Recipes
Google recommends adding schema to your recipes to provide useful information to searchers. Best practice would be to mark up author, cook time, prep time, date, description and nutrition.
Local Business Information
It is best practice to mark up your local business information including your location, images, website logo, contact information, social links, ratings, and amenities.
Articles
If you utilize blogging, you’ll get more visibility in search if you markup the content within your article including the headline, image, date, and length of time since the article was published.
Why utilize Schema Tags?
Schema allows you to tell the search engine what information you want to be displayed when your site appears in search results. In a digital world where the most seemingly slight stimulus can make a user react, having schema on your web pages provides your website with an edge over the competition. Through implementing schema tags, you can create a digital business card and easily provide the most valuable information in the format you want to your customers. This is key to giving your customers the information they need.
The rules we follow.
Schema Research
There’s a long list of schema markup types–however, we will find the schemas related to your website that are most commonly used keeping in mind what your potential customers will find helpful.
Only Visible Content
We know Google’s algorithm through and through, therefore we know that adding mark ups to hidden page elements is a big no-no. Schema markups should only be applied to what people actually see.
Test The Markups
After we optimize your schema html tags, we will then use Google’s testing tool to identify any errors in our markups before pushing anything live. We want to make sure your potential customers have the best experience searching for your business.
Schema HTML tags broken down by frequently asked questions.
What are HTML tags?
Schema HTML tags are a way to increase the visibility of your content on search engine pages. These tags can be added to a web page directly to tell crawlers exactly what they’re looking at and how to display it. The most powerful schema tag is the “itemscope” tag.
Why is schema markup important?
When you add schema markup to your website, it will rank better in Google searches than others without. A study found that websites with markup rank on average four positions higher than those without. It is not totally clear whether this higher ranking is due to the markup alone, but there is clearly some correlation.
