Programmatic ads are one of the most effective digital ad mediums. They enable websites to target specific customers when they’re visiting a specific page through automated ad auctions.
Websites can set up their pages in a marketplace for programmatic marketing, allowing other websites to bid for their ads to be seen. When an individual fits into an advertising company’s target market, the company with the largest bid wins and their ad is displayed. Companies set their maximum bid ahead of time, and let the programmatic marketplace handle the rest, making digital advertising smooth and seamless.
Why should you use programmatic ads?
The automated nature of programmatic ads enables companies to advertise efficiently.
With programmatic advertising, you can boost your productivity. Plus, you can dedicate your time to other high-priority tasks that demand your attention. The reason is that programmatic advertising handles the process of bidding and purchasing ad space for you — it doesn’t require your help.
Streamline Ad Management
After receiving information on the available ad space, the programmatic process evaluates a user’s cookies. The goal here is to learn as much as possible about the user, from their demographics to their interests, to deliver a relevant ad. Through this process, your ads are delivered only to the customers who are most likely to find your products or services of value
After receiving information on the available ad space, the programmatic process evaluates a user’s cookies. The goal here is to learn as much as possible about the user, from their demographics to their interests, to deliver a relevant ad. Through this process, your ads are delivered only to the customers who are most likely to find your products or services of value.
Demand Side Platforms
Platforms that allow you to purchase ad space through a programmatic ad marketplace like Google Ad Manager which features advertising inventory from publishers.
Supply Side Platforms
Platforms that allow publishers to manage and offer ad space to advertisers, marketers, and other parties interested in purchasing ad space.
If you’re ready to start using programmatic digital marketing, look no further than Aelieve. We’re a full-service digital marketing company with experience in creating programmatic campaigns.
Our team of digital ads experts will bring their knowledge and experience to your campaign. You’ll get a customized plan to fit your business’ needs and goals.
We are driven to bring our clients success. We put our clients’ success first and work to earn them the best possible results.
Programmatic Advertising Breakdown
What are programmatic ads?
Programmatic advertising is a type of direct media buying. This automated process involves the use of technology for buying advertising space. It’s considered to be a cost-effective way to buy media with a high level of audience engagement.
Why are programmatic ads important?
Programmatic ads are a great way to buy media with a large audience, and they’re cost-effective too! RTB (real-time bidding) is an automated way of buying media. Advertisers specify the desired audience and relevant content and buy ad space based on what’s available and at what cost.
How can I find good programmatic advertising services near me?
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