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Fitness Sports

Aelieve designed a next-level brand identity that showcases Fitness Sports’ commitment to its running community, while also offering an intuitive interface that allows users to claim, create, and manage their own running events.
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Fitness Sports overview.

Established in 1984, Fitness Sports is a well-known running shoe store that has expanded all across Iowa. The store is known for its wide selection of running and walking shoes from brands like Nike, Hoka, Asics, and more. Plus, customers can also use Fitness Sports’ website to find running groups and clubs near them, the dates/times/places for upcoming races, and there’s even an archive of running events and race results going back to 1999.
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Our marketing approach.

The goal for Fitness Sports’ website was to take a twenty-three-year-old website, handcrafted on HTML code, and port it into a modern form. That meant building a site that was capable not only of a dynamic menu populated with running shoes from multiple different brands for many different sports, but one that was also made to be a go-to running event database for those in Iowa and beyond, with an archive of events running back over twenty years. This project was extensive in the development of its archives and dynamic product catalogs and pulled together with a next-level brand identity that fits with Fitness Sports’ dedication to the running community.

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