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Unique Value Proposition (UVP)

A statement that describes exactly what product or service you offer and what differentiates your offer from the competition. The UVP addresses how your solution uniquely solves a customer’s problem.
A value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost.
Peep Laja, Founder of CXL


Glossary Topics