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Unique Selling Proposition

What is Unique Selling Proposition

Definition

The unique selling proposition or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.
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As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services.

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