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Unique Selling Proposition

What is Unique Selling Proposition

Definition

The unique selling proposition or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.
Flat Elements 18

As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services.

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