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What is Server-Side Testing

Definition

Server-Side Testing is a form of A/B testing in which page modifications are made on the web server before they are delivered to website visitors. This form of testing contrasts with Client-Side Testing in which variations are rendered in the visitor’s browser.
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With server-side tools, the content management systems are building in testing, maintaining multiple versions of content and serving them up based on segmentation. It offers control over deployment regardless of browser problems.

Tim Ash, CEO of SiteTuners.com Tweet