Plans & Pricing

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Revenue Per Visitor (RPV)

What is Revenue Per Visitor (RPV)

Definition

Revenue per Visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website. It is calculated by dividing the total revenue by the total number of visitors to your site, and is a method of estimating the value of each additional visitor.
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Of all first time visitors to an eCommerce site, 99% won’t make a purchase.

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