Click Through Rate (CTR)

Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns

Basically, a higher CTR can improve the return on investment (ROI) for your PPC campaign.

Basically, a higher CTR can improve the return on investment (ROI) for your PPC campaign. Here are some of the reasons that show the importance of CTR for PPC.

Click Through Rate (CTR)

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