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User Journey Map

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What is User Journey Map

DEFINITION

A visual representation of every experience your customers have with you, starting with initial contact and going through the process of engagement and customer loyalty.
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Customer journey mapping helps businesses step into their customer’s shoes and see their business from the customer's perspective. It helps businesses gain insights into common customer pain points, how they can improve the customer experience, and define what customers, and prospective customers, need in order to complete a purchase.