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Glossary Terms
Social Proof
Social Proof
In marketing, social proof is evidence that others have purchased and found value in a product. This evidence may influence personal buyer behavior.
Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Search Engine Journal
Resources
3 Excellent Ways to Make Your Landing Page Social Proof Actually Prove Something
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts
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