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Sales Funnel

The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.
73% of consumers report feeling frustrated when your website offers content (ads, promotions, etc.) that has nothing to do with them. Gone are the days of the hard sell—today’s customer wants relevant, useful information, and when you give them that, they’ll give you loyalty.


Glossary Topics