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Product Mix

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. The four dimensions to a company’s product mix include width, length, depth and consistency.
“Carrying the proper assortment of products provides you the best opportunity of meeting your customers’ needs. The customer comes to rely on you as her primary resource, which means she may be less likely to shop with your competitors”


Glossary Topics