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What is On-page SEO

Definition

On-page SEO refers to actions taken to optimize a web page (both the content and HTML source code) to improve rankings in search results.
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While it’s true that link building can help your website rise in the search engines, proper on-page SEO can help you convert more off of the results pages (by having properly crafted title tags and meta descriptions) and even help you win those neck-n-neck battles on the first page of Google search results.