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Net Promoter Score (NPS)

Net Promoter or Net Promoter Score is a management tool that can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth.
66% of US consumers admit to spending more on brands to which they are loyal. So it should be a no-brainer that most founders want to build loyalty into their business models.


Glossary Topics