Monthly Recurring Revenue, almost always referred to as MRR, is probably the most important metric at all of any subscription business. It’s what makes this business model so great. Once you acquire a new customer you got a recurring revenue, which means you don’t have to worry about one-off sales every month.
Implementing a recurring revenue business model guarantees stable, predictable income and a high customer lifetime value (CLV). It’s no surprise, then, that nearly half of U.S. businesses have either adopted or are planning to adopt recurring revenue models.