Meta Description

The meta description is a snippet which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description.
Unfortunately, because meta descriptions are not a direct ranking signal, some SEO professionals fail to give them the attention they deserve. Little do they know that properly optimized meta descriptions play an important role in getting visitors from search engines to click your links.
Search Engine Journal

Resources

Glossary Topics