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Marketing ROI

Return on marketing investment is the contribution to profit attributable to marketing, divided by the marketing ‘invested’ or risked. ROMI is not like the other ‘return-on-investment’ metrics because marketing is not the same kind of investment.
The CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads.
https://optinmonster.com/content-marketing-statistics/

Resources

Glossary Topics