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What is Marketing ROI

Definition

Return on marketing investment is the contribution to profit attributable to marketing, divided by the marketing ‘invested’ or risked. ROMI is not like the other ‘return-on-investment’ metrics because marketing is not the same kind of investment.
BUSINESS INTELLIGENT

The CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads.

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