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Digital Marketing Glossary
Digital Marketing Glossary
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A
A/A Testing
A/B Testing
A/B/N Testing
Abandonment
Above the Fold
Account Based Marketing
Ad Copy
Ad Extensions
Ad Group
Ad Network
Ad Rank
Advertising
Affiliate Marketing
Alt Text
Anchor Text
App Marketing
Average Order Value (AOV)
B
B2B (Business-to-Business)
B2C (Business-to-Consumer)
Backlinks
Below the Fold
Black Hat SEO
Blog Marketing
Bounce Rate
Brand Marketing
Broad Match
Browser Caching
C
Call-to-Action
Campaign
CAN-SPAM
Canonical Tag
Channel Marketing
Churn Rate
Click Through Rate (CTR)
Closed-Loop Marketing
Content Delivery Network (CDN)
Content Management System (CMS)
Content Marketing
Conversion
Conversion Path
Conversion Rate
Conversion Rate Optimization (CRO)
Cost-per-Lead (CPL)
Cross Channel Marketing
Crowdsourcing
Customer Acquisition Cost (CAC)
Customer Relationship Management (CRM)
D
Data-Driven Marketing
Decision Fatigue
Digital Marketing
Domain Name
Duplicate Content
E
Email Marketing
Engagement Rate
Exact Match
Experience Optimization
Experiential Marketing
F
Feature Flag
G
Geo-Fencing
Green Marketing
Growth Hacking
H
Hashtag
Headline Testing
Heatmap
Hero Image
Hypertext Markup Language (HTML)
I
Inbound Link
Inbound Marketing
Infographic
Information Scent
J
K
Key Performance Indicator (KPI)
Keyword
Keyword Density
Keyword Stuffing
L
Landing Page
Landing Page Optimization
Lead Generation
Lead Nurturing
Lifetime Value (LTV)
Link Building
Link Juice
Long-Tail Keyword
M
Marketing Advantage
Marketing Agility
Marketing Automation
Marketing Funnel
Marketing Mix
Multivariate Proposal
Marketing ROI
Marketing Software
Meta Description
Meta Tags
Microsite
Monthly Recurring Revenue (MRR)
Multivariate Testing
N
Negative Keyword
Net Promoter Score (NPS)
O
Off-page SEO
On-page SEO
Online Marketing
Open Rate
P
Page Rank
Phrase Match
PPC (Pay-Per-Click)
Q
R
Remarketing
Responsive Design
Return on Marketing Investment (ROMI)
Revenue Per Visitor (RPV)
Robots.txt
S
Sales Funnel
Search Engine Optimization (SEO)
Server-Side Testing
Service Level Agreement (SLA)
Social Proof
Software-as-a-Service (SaaS)
Spider
Squeeze Page
T
U
Unique Selling Proposition
Unique Value Proposition (UVP)
Usability Testing
User Intent
User Journey Map
V
Viewable Impression
Visitor Segmentation
W
Website Hosting
Website Personalization
Whitespace
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