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Schema HTML Tags

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WEB PRESENCE

Help customers find your information.

Schema HTML tags.

Schema HTML tags are added to a page to express exactly what is on the page and how the information should be displayed in search engine snippets. Schema can be added directly to the HTML code of a web page to provide the crawlers with more information. The tags enhance how search engines read and interpret a web page. Schema tags give search engines precise information about a website’s web pages that can be used to display important information about a business in search engines results pages.  

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Key Benefits

SCHMEA HTML TAGS

What should you mark up?

Events

Users will be able to discover your upcoming events through Google search if you mark up your events.

BEST PRACTICES

01/04

Recipes

Google recommends adding schema to your recipes to provide useful information to searchers. Best practice would be to mark up author, cook time, prep time, date, description and nutrition.

BEST PRACTICES

02/04

Local Business Info

It is best practice to mark up your local business information including your location, images, website logo, contact information, social links, ratings, and ammenities.

BEST PRACTICES

03/04

Articles

If you utilize blogging, you’ll get more visibility in search if you markup the content within your article including headline, image, date, and length of time since the article was published.

BEST PRACTICES

04/04

SCHEMA HTML TAGS

Why utilize Schema Tags?

Schema allows you to tell the search engine what information you want to be displayed when your site appears in search results. In a digital world where the most seemingly slight stimulus can make a user react, having schema on your web pages provides your website with an edge over the competition. Through implementing schema tags, you can create a digital business card and easily provide the most valuable information in the format you want to your customers. This is key to giving your customers the information they need.

SCHEMA HTML TAGS

The rules we follow.

Schema HTML Tags 1

01/03

Schema Research

There’s a long list of schema markup types – however we will find the schemas related to your website that are most commonly used keeping in mind what your potential customers will find helpful.
Schema HTML Tags 2

02/03

Only Visible Content

We know Google’s algorithm through and through, therefore we know that adding mark ups to hidden page amts is a big no-no. Schema mark ups should only be applied to what people actually see.
Schema HTML Tags 3

03/03

Test The Mark Ups

After we optimize your schema html tags, we will then use Google’s testing tool to identify any errors in our mark ups before pushing anything live. We want to make sure your potential customers have the best experience searching for your business.

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