As distrust towards big companies and technology seems to grow, people are increasingly placing their trust with their family and friends when making purchase decisions. Through carefully building a strong online reputation and soliciting more customer reviews, brands are able to use customer reviews to  build trust among their audience and target new customers.

Submitting your brand to the dozens of different online directories that display reputation can boost your online marketing efforts by simply getting your name out there. When you add in a review generation strategy that yields great reviews, you’ll be able to show off your improved reputation to potential customers and create new leads.