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The Best and Worst Times To Post On Social Media

You might have already realized this but social media has become a necessary marketing tool in this era and is considered to be one of the best ways to build brand awareness in order to attract new customers, boost your website SEO and promote content. 

0 %
of the U.S. population have a social media profile in 2019

 

Each social media channel was created to serve a different purpose and from a social media marketer’s perspective, it’s important to know what platform to use in order to best connect yourself with your targeted market. 

With a different purpose that each network has to serve, comes a different time where user traffic is at it’s highest. 

With that being said, it is helpful to know what times these different platforms attract the highest number of users so that you can post your content accordingly and reach as many people as possible.

The following lists the best and worst times to post on the most popular social networking sites in order to help increase the exposure of your brand: 

1. Facebook

Optimized for connecting between friends, family and businesses with a strong focus on content, photo and video.

  • Best Time: 11:00AM - 1:00PM

    Facebook users frequently check in and out of the network throughout the day but the peak of activity tends to be during the middle of each weekday. During this period, most individuals are on their lunch breaks and find this time to be the best to check-in, relax and see what their friends and family are up to.

  • Worst Times: 12:00AM - 7:00AM & 5:00PM - 12:00PM

    Early mornings and late evenings tend to have low engagement periods on this particular social media platform. People may still check-in or post some updates but the amount is significantly lower. Weekends are also considered not to be a great time to post due to the low number of users online compared to that of the weekday.

The Best and Worst Times To Post On Social Media

Best Utilized by:

Tools to Use for Marketing:

  • Restaurants
  • Services
  • Organizations
  • Create a Business Page
  • Implement Facebook Advertising
  • Host Facebook Contests
  • Create and Advertise Events

2. Twitter

Great way to share quick thoughts and follow users and businesses that interest you to get the latest updates.

  • Best Times: 8:00AM - 10:00AM

    Twitter activity begins a bit earlier in the mornings, assuming that users are starting off their day and like to catch up on the latest news or updates from their favorite celebrities, politicians, and other interests. Activity is steady into the afternoon but begins to slow down towards the late afternoon and into the evening.

  • Worst Time: 10:00PM - 4:00AM

    User activity begins to significantly decline starting around 10PM as the night approaches and they start to settle down. Posting at off-peak hours could and cause a business to miss out on a lot of potential engagement.

The Best and Worst Times To Post On Social Media
The Best and Worst Times To Post On Social Media

Best Utilized By:

Tools to Use for Marketing:

  • Retailers
  • Celebrities
  • Hashtags
  • Retweets
  • Polls
  • Way to Provide Customer Service

3. LinkedIn

A business-to-business professional platform that allows potential employers and potential employees to connect with each other.

  • Best Time: 7:00AM - 10:00AM

    Considering that LinkedIn was created to connect businesses to businesses, there's no surprise that the activity and engagement of the platform revolves around the typical work day. Activity is highest in the morning of the weekdays and and fizzles out as the afternoon approaches.

  • Worst Times: 7:00PM - 6:00AM

    As mentioned, this business platform revolves around the typical work day so once users clock out of their jobs, activity and engagement of the networking site also correspond accordingly and decreases. Users also tend to be inactive over the weekends as well.

The Best and Worst Times To Post On Social Media

Best Utilized By:

Tools to Use for Marketing:

  • Any Employer
  • Any employee seeking individual
  • Create a LinkedIn Company Page
  • Find Employment by Location
  • Share and Create Content Posts
  • Create Connections

4. Instagram

A photo and video sharing social media platform where users can post, like, comment and follow other users.

  • Best Time: 5:00PM - 6:00PM

    The highest number of active users on this social media channel can be seen during the early evening. Majority of users on this network consist of millennials and although there are frequent visits throughout the day, individuals tend to spend longer periods, simultaneously, during this time frame. This may be in correlation with the end of a typical young adults day from school or work.

  • Worst Time: 12:00AM - 8:00AM

    Engagement begins to decrease around late evening and is significantly low by the time it reaches midnight. Unlike the other social media platforms mentioned earlier, there is a good amount of active users on Saturdays but not as much on Sundays.

Best Utilized By:

Tools to Use for Marketing:

  • Restaurants
  • Fashion Retailers
  • Services
  • Hashtag
  • Enable Location
  • Share Photos & Videos
  • Sponsored Ads
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Alyssa Eitland

Alyssa Eitland

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